Wairarapa Road Safety Council (WRSC), along with our three Wairarapa Councils, is reminding drivers and pedestrians to take extra care as the region transitions out of the summer break — a period that historically sees an increase in pedestrian–vehicle incidents.
Late January/early February often brings a sudden rise in traffic volumes as people return to work and regular routines. At the same time, driver behaviour can shift, with tighter schedules and increased time pressure reducing patience and attention, particularly at pedestrian crossings and in urban areas.
Pedestrian patterns also change during this period. Outside of school travel times, foot traffic can become less predictable and less frequent, which can lower driver expectancy of encountering pedestrians. This combination — more vehicles, increased urgency, and altered pedestrian presence — creates conditions where conflicts are more likely, especially near town centres and commuter routes.
Projects Coordinator Holly Hullena of WRSC says these seasonal shifts are a well-recognised risk period on the road network.
“When routines change, behaviour changes — and that’s when risk can increase,” says Hullena. “As traffic ramps up after summer, drivers may not be expecting pedestrians, and pedestrians may assume they’ve been seen. Those small assumptions can have serious consequences.”
Hullena says the focus is on shared responsibility and simple behaviour changes that make a meaningful difference.
“Pedestrian safety isn’t about blame — it’s about awareness. Slowing down, making eye contact, and allowing a few extra seconds can dramatically reduce risk. These are small actions, but they add up to safer streets for everyone.”
WRSC and the three Wairarapa Councils are encouraging the community to support one another as routines reset, recognising that safe travel is a collective effort.
“Most people want to do the right thing,” Hullena says. “By reminding each other to be patient, visible, and attentive, we can create a road environment that supports people on foot as well as those behind the wheel.”
Safety Guidance
For Drivers
- Slow down in urban areas and near pedestrian crossings
- Expect pedestrians, even when foot traffic appears low
- Give way at crossings and be prepared to stop
- Reduce distractions and allow extra travel time
- Remember: arriving safely matters more than arriving quickly
For Pedestrians
- Use pedestrian crossings where available
- Make eye contact with drivers before crossing
- Avoid distractions such as phones or headphones
- Be visible, particularly in low-light conditions
- Model safe crossing behaviour for children